Home > Marketing with a Digital Emphasis
52 Credit Hours
Today, brands have the opportunity to engage with consumers and audiences in highly personal, 1:1 ways to drive business and build relationships. Digital channels, including social media, search engine marketing, email, and others have opened pathways for creative, data-driven marketers to make a real difference for businesses and consumers.
The program centers itself on modern advances in marketing, specifically the use and management of digital channels. Graduates are challenged to become expert critical thinkers for success in a new era of marketing.